/ digital campaign

The digital Christmas campaign was a celebration of the brand, rediscovering the must-have products and presenting the new product lines. The campaign covered the most commercially important period of the year and each week a new range was launched using Pupa’s key pieces, from the makeup line to the spa line, to the presentation of the Whales Box of the Year, up to the 2019 Advent Calendar. A mix of visual images using still-life models in a pop key.